What to Include on a Simple Artist Website

Name Or Artist Identity

Start with the name you want people to use when they share and search for your work. This might be a legal name, artist name, collective name, project name, or pseudonym.

For queer artists and independent creatives, that choice can also be about safety, privacy, and self-definition. It does not need to sound polished. It only needs to be clear enough that the same person or practice can be recognized across the site.

Consistency matters more than presentation. If the same public name appears in your page title, header, captions, and contact area, visitors have a steady thread to follow.

A Short Statement Or Introduction

This does not need to be a formal artist statement. It can be two or three plain sentences that introduce your work in everyday language.

You might describe themes, mediums, interests, or approach. You can write it gently and revise it later. The first version only needs to give someone enough context to spend time with the work. Remember, this is a first version. Don't let perfect be the enemy of good.

Displaying work

You do not need a complete archive to begin. Six to twelve strong works is enough for a first version, especially if they show the range, scale, texture, or recurring concerns of your practice.

Choose images or works that feel useful now. They can represent finished works, performances, installations, publications, stills, details, writings, diaristic writings or documentation. If captions are available, include simple information such as title, year, medium, and collaborators.

An archive of work can grow slowly. It's fine if older work, difficult-to-document work, or unfinished records come later or not at all.

Contact Method

A website is useful when someone can reach you in a way you are comfortable checking. You don't need to expose personal information publicly for people to be able to connect.

Many artists use a separate email address for public inquiries, which you can often set up through your registrar. Others prefer a contact form, PO box, studio address, or a link to a social account. Choose the method that fits your boundaries and the amount of attention you can realistically give it. Whatever the method is, ensure it is stable and won't break paths to you if the platform changes.

You can (and should) leave out your home address, private phone number, legal name, or exact location if those details are personal and should not be public.

Optional Additions Can Come Later

Once the basic site exists, you can add more material when it genuinely helps. None of these need to be ready at launch, and none of them are required for the site to count.

Let the structure follow your practice instead of trying to predict everything the site might someday hold.